Handmade Soy Candles Overtake Paraffin in Premium Home Fragrance Segment

Market analysis shows that soy wax, derived from renewable soybean oil, has become the top choice for high‑end candle makers. Unlike paraffin, soy wax produces less soot and burns longer, appealing to health‑aware buyers. Many brands are pairing soy bases with essential oils instead of synthetic fragrances. The trend also extends to packaging: recycled glass jars and biodegradable labels are becoming standard. Industry experts predict that beeswax and coconut wax blends will gain further traction next year.