Cold Process Soap Sales Surge as Men Embrace Natural Skincare Routines

Industry data shows that men are moving away from generic commercial body washes and turning to artisanal soaps made with plant oils, clays, and essential oils. Key drivers include concerns about harsh detergents and synthetic fragrances that can irritate sensitive skin. Cold process soaps, which retain glycerin and natural moisturizers, are especially popular among men who shave or have active lifestyles. Brands are responding with masculine scent profiles such as cedarwood, vetiver, and coffee, often paired with exfoliating ingredients like oatmeal or pumice. Retailers report that subscription boxes for men’s natural soap have doubled in the past two years.